UK Stove Retailer.
A UK specialist retailer of stoves, fireplaces, and heating appliances. Over six years, a sustained programme of technical SEO, content strategy, and link acquisition drove non-branded organic traffic from 1,500 visits per month to over 84,000 — more than 54x growth.
Ahrefs traffic estimates are widely known to undercount real performance — actual organic visits consistently run higher than what Ahrefs reports. I've deliberately chosen to use Ahrefs data here rather than sharing real analytics from a current employer or past client. The trends shown are directionally accurate. The real numbers are better.
Conducted in-depth audits addressing crawl coverage, indexation, internal linking, and site architecture — establishing a clean technical base from which organic growth could compound.
Identified and targeted high-intent seasonal and informational keywords across the client's product categories, building topical authority over time through structured content planning.
Grew the referring domain profile from 211 to 854 through targeted outreach, digital PR, and relationship building — increasing domain authority without relying on low-quality tactics.
Mapped the full search opportunity landscape and prioritised targets by traffic potential and competitive difficulty, ensuring resource was focused where it would compound most effectively.
Built and maintained monthly reporting covering rankings, traffic performance, and technical health — translating SEO activity into clear business outcomes for stakeholder review.