Case Study · Consumer Electronics · Aug 2023 – Present
CORSAIR
SEO Recovery & Growth
Following a major site migration in May 2023, organic non-brand traffic had dropped significantly. Taking over as SEO Manager in August 2023, the mandate was to recover lost ground then grow — through technical SEO, international expansion across 20 regions and 12 languages, and a content strategy for the CORSAIR Explorer blog.
+851%
Non-Brand Traffic
Aug 2023 → May 2026
Aug 2023 → May 2026
+313%
Page 1 Keywords
Positions 4–10
Positions 4–10
968k
Non-Brand Visits/mo
May 2026
May 2026
20,394
Referring Domains
+42% from baseline
+42% from baseline
Performance Data
Non-Brand Organic Traffic
Monthly visits from non-branded keywords
Non-brand traffic
Joined Aug 2023
Source: Ahrefs (public data)
Total Organic Traffic
All organic visits including branded keywords
Total organic traffic
Migration May 2023
Joined Aug 2023
Source: Ahrefs (public data)
Keyword Ranking Distribution
Monthly count of keywords ranked in positions 1–3 and 4–10
Positions 1–3
Positions 4–10
Joined Aug 2023
Source: Ahrefs (public data)
What I Did
- ▸ Post-migration recovery — Diagnosed and resolved crawl and indexation issues caused by the May 2023 site migration, stabilising rankings within the first quarter.
- ▸ International SEO strategy — Implemented technical and hreflang infrastructure across 20 regions and 12 languages for CORSAIR, Elgato, SCUF, and Fanatec.
- ▸ Content strategy & optimisation — Grew the CORSAIR Explorer blog from 1.1k/mo to 510k/mo through content ideation, optimisation, and SEO training for the editorial team.
- ▸ Core Web Vitals — Achieved "Good" rating on all desktop metrics and 2 of 3 mobile metrics.
- ▸ Reporting infrastructure — Built custom Looker Studio dashboards for organic search reporting across all brands and regions.
Jonathan Blakemore · SEO Manager ← Back to all case studies